We’re excited to share that Euroeat China has officially obtained a retail publishing license from the Chinese authorities. This allows us to launch imported, original English-language Moomin books on our e-commerce platform RED NOTE.
While Moomin merchandise is already familiar to Chinese consumers, books have had very limited presence in the market — creating a clear and attractive growth opportunity.
We’re are all proud to partner at the same time with Pan Macmillan as an officially authorized channel. Their Moomin titles will debut exclusively on RED NOTE, with sales expected to begin soon.
In parallel, we’re collaborating with domestic publishers to introduce Chinese-language editions, making Moomin stories accessible to an even wider audience.
We see this new category as a interesting new contributor looking forward to bringing the timeless magic of Moomin stories to more families across China. 🌟
